FOREVER 21 Shanghai Opening Billboards

To stoke curiosity about a brand not well known in China, Forever 21 leased 163 meters of prime Shanghai advertising space at Henan and Nanjing Roads. To avoid monotony over such a length of space, I created a design full of vibrant patterns and graphics that express the particular brand of youthfulness and exuberance unique to Forever 21.

Copyright 2018. Akiko da Silva